The design reflects the surroundings of the brewery: The shape of the bottle is inspired by industrial architecture, the label by local graffiti. The bottle is short and unpretentious.
The logo is inspired by the electrical substation, the lightning and the colour makes it vibrant and easily recognizable. The “superhero-style” circular logo on the bottle cap is energetic and inviting.The label is made out of simple rough paper, with the bottom shaped like a graffiti-inspired Trondheim skyline. The logo is punched out of the paper, revealing the glass surface.
